Music label Digital Dior has taken visible steps within the industry to make themselves a household name. Their latest release “No Average”, featuring Yung Gosse and production by Papi and Rich Illuminati is a fierce leap forward. The single holds the essence of UK Drill, popularized in the US by late rapper Pop Smoke. Between Papi and Rich Illuminati, they’ve managed to conger dark energy through heart-thumping bass and adding a more sinister tone via a synth. Lyrically, Digital Dior and Yung Gosse hit it right on the head. The tempo is quick but cold. “No Average” delivers as a complete and mindful body of work with a clear message: we’re coming for you.
Click here to listen “No Average” on YouTube.
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