Have You Seen This Lost Boy?

YBN Cordae has taken fan engagement to the next level with the release of his debut album. Cordae and his team created a missing persons style poster in support of his “The Lost Boy” project. The flyer dawns the typical age, weight and height information along with a picture of the young lyricist and a number for the “reward” if found. Some fans have actually text the number and found that there is much more to this promotional campaign.

Once you text the number, it send you a link to YBN Cordae’s website which holds a maze game named after his album. The game times your attempt to escape the maze and once completed, it sends you a congratulations. Not just for finishing, but because you’ve earned your reward from the missing persons poster. The prize: two plane tickets to see YBN Cordae perform in New York on November 8th. Way more than anyone was expecting!

If you’re interested in entering, the number is 424-379-5678.
Credit to @YBNCordaeFanpag on twitter for discovering the contest!

Photo credit: Adam Woodard